To choose an AI ad production agency, look at finished ads that ran for real brands, ask who directs them, and check how they handle rights, likeness and versions. The 12 questions below cover what matters for brands in the UAE, Saudi Arabia, Egypt and the wider region. A good agency will answer every one without hesitating.
iklipse is an AI production agency for advertising. We wrote this list from the questions our own clients and agency partners ask us.
These questions check the work itself.
1. Can I see finished ads that ran for real brands?
Ask for campaign films with the brand, market and agency named. Single images and tool demos prove little.
2. Can I see a film where the AI had to match something real?
Products, buildings and faces are the hard part. Our work for ORA Developers Iraq and Citystars Park St. with VML Egypt had to match real developments, scene by scene.
3. Who directs the work?
Someone should own the look, the edit and the story. Ask who that person is and what else they have directed.
4. What is finished by hand?
Hands, text, logos and continuity always need fixing. If the answer is "nothing", walk away.
These questions check how they work with you.
5. Do you work with our existing agency?
Good AI studios can work under an agency. We did with VML Egypt and with BPG for Bank of Muscat.
6. When do we approve the look?
You should see style frames before the full production starts.
7. How do you handle Arabic and English, vertical and horizontal?
Versions should be in the plan and the quote from the start.
8. How fast can you turn a shot around?
Ask for a real example. We delivered AI food shots for Hardee's the same day they were requested.
These questions protect your brand.
9. Who owns the final ad and the generated material?
Get it in writing. Check the terms of the AI tools used, too.
10. How do you handle real faces, voices and likeness?
Ask for their consent process. Our post on AI imagery, rights and consent explains what to expect.
11. Do you follow local rules?
Saudi Arabia now has a national AI risk framework, and platforms have their own AI labelling rules. The agency should know both.
This question protects your budget.
12. What exactly is in the price?
Ask for the shot list, rounds of changes, versions, music and voiceover in writing. Our guide to AI video ad costs shows typical ranges.
Frequently asked questions
Should I hire an AI studio or a traditional production house?
It depends on the idea. Our comparison of AI commercials and traditional shoots helps you decide.
Where is iklipse based?
Cyprus, working across the GCC, Egypt and the US. See our AI production page or send a brief through the contact page.
Sources: iklipse case studies on iklipseworld.com/works.
