Imagine your brand is a person. Yeah, picture it with all its quirks, style, and even its favorite pizza topping. This persona isn't just thrown together willy-nilly; it's carefully crafted through a brand strategy. It's the secret sauce, the magic spell that sets you apart in a world where everyone is shouting for attention. But it goes deeper than that. Think of your brand as a living, breathing entity that evolves, has a personality, values, and a voice.
