Brands in Dubai and across the UAE now commission AI video for real campaigns. The work that runs is still directed by people. AI builds the shots, the worlds and the versions that a traditional shoot would take weeks to deliver.
iklipse is an AI production agency for advertising. We make AI commercials, AI video ads and AI product visuals for brands in the Gulf, and we often work as the AI production partner of advertising agencies. This guide explains what AI video production can do for a UAE brand today, using work we have made in the region.
What AI video production means for a UAE brand
AI video production is the making of ads and films where some or all of the shots are generated with AI tools instead of filmed. A director still writes the script, plans the shots and cuts the film. The difference is what happens between the plan and the edit: no location, no crew and no build for the shots that AI makes.
For Gulf brands, three things make it useful:
- Speed. Hardee's needed food shots for a GCC ad. We delivered AI food shots the same day they were requested.
- Versions. Most UAE campaigns run in Arabic and English, in vertical and horizontal formats. One AI production can give you every cut. Bank of Muscat's campaign, made with the agency BPG, went out in both languages and both shapes, fully AI produced.
- Places you cannot film. For the Que Gardens campaign film with Lobster Films, we built architectural worlds with AI around blue-screen footage.
What you can commission
- AI commercials for TV, cinema and YouTube, fully AI or mixed with live action.
- AI video ads for social, cut for Reels, TikTok and Snapchat, in Arabic and English.
- AI product visuals: product shots, food shots and lifestyle scenes without a studio day.
- AI worlds for live action: backgrounds and scenes built around footage you already shot.
- AI models and influencers, made with clear rules on consent and likeness.
How it works with your agency
Many UAE brands already have a creative agency. AI production does not replace it. In our work with VML and BPG, the agency kept the idea and the client relationship, and iklipse built the AI shots and versions. Brands without an agency can brief us directly, and we handle the script, direction and edit.
What to ask before you commission an AI ad in Dubai
- Who directs it? Ask to see films the team has directed. Images alone prove little.
- Which shots are AI and which are filmed? Mixed productions often look best.
- Can one production give you Arabic and English cuts? It should.
- Who owns the result? Images made purely by AI often have no copyright, so your rights come from the contract and the human-made parts: script, direction, edit and design.
- Will platforms label it? Meta, TikTok and YouTube label realistic AI content, often automatically. Plan for it.
Where iklipse fits
We have made AI work for Toyota and Abdul Latif Jameel, Bank of Muscat, Schweppes and Hardee's, and AI real estate films for ORA Iraq and for Citystars Park St. in Cairo. If you are a brand or agency in Dubai, Abu Dhabi or Sharjah planning an AI ad, send us the brief or see how our AI production works.
