Egypt's advertising industry has started to use AI in real campaigns. Agencies use it for launch films and product shots, and in 2025 Egypt saw its first TV commercials made entirely with AI. Ramadan 2026 brought AI into series and ads at a scale the market had not seen before.
iklipse is an AI production agency for advertising. In Egypt we have worked as the AI production partner of VML Egypt and made AI shots for a Schweppes launch.
Examples from Egypt
- Schweppes. For a product launch, we produced AI shots with VML and the Egyptian production house ASAP Productions, cut into the wider campaign. See the case study.
- Citystars Park St., New Cairo. We made AI launch films for Sky Innovo Developments' mixed-use project with VML Egypt, and later a second film for its offices. See the case study.
- The first fully AI TV ads. Hive Studio's work for Dreem in September 2025 was presented as Egypt's first TV commercials made entirely with AI, a sign of how quickly the market moved.
Where AI helps Egyptian brands most
- Real estate. Developers need to show compounds and towers before they exist. AI films can show them in daylight, at night and from the air.
- Food and FMCG. Product and food shots that used to need a studio day can be made with AI and finished by hand.
- Ramadan. The busiest ad season of the year leaves little time. AI shortens production and makes more versions possible.
How agencies in Cairo work with an AI production partner
Agencies keep the idea, the strategy and the client. The AI production partner builds the shots, the worlds and the versions, and delivers them into the agency's edit or delivers a finished film. That is how our work with VML Egypt ran.
What to ask before you commission an AI ad in Egypt
- Show me AI films you have made for Egyptian or Gulf brands.
- Can you match our brand's real products, labels and colours?
- Which shots are AI and which are filmed?
- Who owns the result, and what does the contract say?
- How will platforms label the ad?
If you are a brand or agency in Cairo planning an AI ad, send iklipse the brief or read how our AI production works.
