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As FIFA Worldwide Partner, Visa brought the FIFA World Cup 26 to Dubai early, with a fan space built around the Winners' Trophy and the two faces of its campaign, Lamine Yamal and Pep Guardiola. The brief was simple: let fans feel the tournament before a ball is kicked.
This one was handled by Playground, the branding arm of iklipse. The team led the creative and art direction, experiential design and event branding. The space puts a pitch inside a football cage where fans score to win a shirt signed by one of the two icons, a merch wall where they win their prize, a play zone with match screens, and a trophy moment with the FIFA World Cup 26 Winners' Trophy. A torn-paper collage look in Visa blue and gold ties the booth, the Lamine and Pep key visual, the spend-to-win ticket campaign and the social rollout into one world.
As FIFA Worldwide Partner, Visa brought the FIFA World Cup 26 to Dubai early, with a fan space built around the Winners' Trophy and the two faces of its campaign, Lamine Yamal and Pep Guardiola. The brief was simple: let fans feel the tournament before a ball is kicked.
This one was handled by Playground, the branding arm of iklipse. The team led the creative and art direction, experiential design and event branding. The space puts a pitch inside a football cage where fans score to win a shirt signed by one of the two icons, a merch wall where they win their prize, a play zone with match screens, and a trophy moment with the FIFA World Cup 26 Winners' Trophy. A torn-paper collage look in Visa blue and gold ties the booth, the Lamine and Pep key visual, the spend-to-win ticket campaign and the social rollout into one world.
