About
For Saudi National Day and Abdul Latif Jameel's 80th anniversary, Toyota wanted a film that celebrates the Kingdom through the eyes of its children. Produced with NaF+, the story starts in a classroom, where a group of students build a model of the desert, and follows their imagination into the worlds they dream up.
We led the AI production of the imagined worlds and the transitions that carry the children in and out of them. A soft clay seaside, a journey into space, balloons lifting over Riyadh and a sand wave that drops the class into the desert beside a Toyota Hilux. Each world has its own art style, yet the same children stay recognisable from one to the next. Transitions were designed to match-cut from the live action, so the jump from classroom to imagination feels effortless, and every frame was delivered in line with Toyota, ALJ and Saudi advertising guidelines.
For Saudi National Day and Abdul Latif Jameel's 80th anniversary, Toyota wanted a film that celebrates the Kingdom through the eyes of its children. Produced with NaF+, the story starts in a classroom, where a group of students build a model of the desert, and follows their imagination into the worlds they dream up.
We led the AI production of the imagined worlds and the transitions that carry the children in and out of them. A soft clay seaside, a journey into space, balloons lifting over Riyadh and a sand wave that drops the class into the desert beside a Toyota Hilux. Each world has its own art style, yet the same children stay recognisable from one to the next. Transitions were designed to match-cut from the live action, so the jump from classroom to imagination feels effortless, and every frame was delivered in line with Toyota, ALJ and Saudi advertising guidelines.
