AI Pre-Production - Campaign Development

We collaborated with Optics to develop AI-generated pre-production materials for Tide’s campaigns in the KSA and India markets, aiming to visualize the creative direction and mood before live filming.

The task was to craft cinematic, emotionally resonant concept visuals that captured Tide’s freshness, family warmth, and local character, all without a traditional shoot. Using advanced AI workflows, we produced a complete set of hero frames and lifestyle scenes that guided the art direction, lighting, and tone for the final campaign.