Taraddod

Taraddod is reshaping the Arab music scene by supporting regional artists with tools and creative direction that speak to both tradition and progress. Their goal is to help musicians work on their own terms while staying ahead of how music and culture move.

Our role was to develop a visual identity that reflects this spirit. The logo system was built to mirror the motion of sound and vinyl, creating a mark that feels alive without relying on trends. We kept the design clean, with typography and colors that feel rooted and intentional. The green, pulled from the Saudi flag, anchors the brand in its cultural setting. The rest of the system leaves room for artists to shape it as their own.