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The Sharjah Book Authority set out to prove that “no matter what you’re into, you’re into books.”
So the film goes from one passion to the next, a basketball with PASSIN’ chalked across it among them. The campaign puts it plainly: nobody is born with a book in their hands, but find one that means something to you and you’re hooked. Ghazy wrote the treatment and the script. Good People shot this international version in nine locations, with Maged Nassar directing for the creative agency Elephant. National Network Communications was the advertising agency.
The Sharjah Book Authority set out to prove that “no matter what you’re into, you’re into books.”
So the film goes from one passion to the next, a basketball with PASSIN’ chalked across it among them. The campaign puts it plainly: nobody is born with a book in their hands, but find one that means something to you and you’re hooked. Ghazy wrote the treatment and the script. Good People shot this international version in nine locations, with Maged Nassar directing for the creative agency Elephant. National Network Communications was the advertising agency.
