Ruts

Ruts

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Cover showing an orange business card saying "Ruts" surrounded by leaves of a plant

About

Rüts offers plant consultation for homes and businesses that want to grow healthier, more thoughtful spaces. We developed a brand identity that combines natural flow with a clear, structured design.

The logo created uses a connected wordmark, with each letter inspired by the movement of plant roots. It stands for care, growth, and connection. The emblem shows a single-line drawing of hands and branches, highlighting the personal, steady support Rüts gives every client.

About

Rüts offers plant consultation for homes and businesses that want to grow healthier, more thoughtful spaces. We developed a brand identity that combines natural flow with a clear, structured design.

The logo created uses a connected wordmark, with each letter inspired by the movement of plant roots. It stands for care, growth, and connection. The emblem shows a single-line drawing of hands and branches, highlighting the personal, steady support Rüts gives every client.

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Mockup of a laptop on a chair with Ruts' logo on the screen on an orange background
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Mockup of two envelopes laid on leaves outside, showing Ruts' branding and logo
Mockup of an orange tote bag showing Ruts' branding and logo hung from the leaves of a tree
Mockup of a potted houseplant that says "Ruts" on the pot
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