Ricewater (Pilot Samples)

Rice Water Store is a hair care brand inspired by the traditional use of fermented rice water, offering products such as shampoos and hair masks. Positioned for the European market, the brand focuses on natural growth, repair, and a clean, premium feel.

We began with an AI production pilot to test the visual marketability of the core product line and establish a scalable content pipeline. Using generative AI, we developed aspirational product visuals and lifestyle imagery that delivered a premium look without the logistics of a traditional shoot, setting a strong foundation for future marketing.