About
Rexona’s Alphabet of Cheering is a football song that runs from A to Z, one cheer for every letter.
B is for “blow your whistle, ref”, D for a diving little kid, M for the Mexican wave, R for a red card. Each line gets a hand-drawn fan of its own. Halfway through, the song explains itself: players talk with their feet, fans with their hands, in “this football language we understand”. The last frames are “Keep moving to the match” and a can of Rexona. The film started from Ghazy’s song: he wrote the lyrics, did the creative, and built the treatment around them. FP7 Cairo was the agency, and Maged Nassar directed it for Good People.
Rexona’s Alphabet of Cheering is a football song that runs from A to Z, one cheer for every letter.
B is for “blow your whistle, ref”, D for a diving little kid, M for the Mexican wave, R for a red card. Each line gets a hand-drawn fan of its own. Halfway through, the song explains itself: players talk with their feet, fans with their hands, in “this football language we understand”. The last frames are “Keep moving to the match” and a can of Rexona. The film started from Ghazy’s song: he wrote the lyrics, did the creative, and built the treatment around them. FP7 Cairo was the agency, and Maged Nassar directed it for Good People.
