About
Que Gardens needed a campaign film with the scale of a major architectural shoot, on a timeline that left no room for one. Working with Lobster Films, the brief was a black and white world of raw concrete, sweeping arches and hard light, built around a single man moving through it.
Lobster Films shot the talent on a blue screen. We built everything around him. Every environment was generated, art directed and composited in-house, from monumental concrete halls to an overhead crowd shot that isolates him in a single pool of light. Lens, perspective and shadow were matched shot by shot so each plate sits naturally inside its world, then the film was carried through edit, grade and finishing. The before and after says it best: an empty studio on one side, a finished frame on the other.
Que Gardens needed a campaign film with the scale of a major architectural shoot, on a timeline that left no room for one. Working with Lobster Films, the brief was a black and white world of raw concrete, sweeping arches and hard light, built around a single man moving through it.
Lobster Films shot the talent on a blue screen. We built everything around him. Every environment was generated, art directed and composited in-house, from monumental concrete halls to an overhead crowd shot that isolates him in a single pool of light. Lens, perspective and shadow were matched shot by shot so each plate sits naturally inside its world, then the film was carried through edit, grade and finishing. The before and after says it best: an empty studio on one side, a finished frame on the other.
