One Click Away

One Click Away

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Strategy
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Projects
A keynote stage in a dark hall: 41 bookings in one week, 17 after closing.

About

One Click Away builds websites, automations and AI employees for small and family-run businesses in the UAE, and keeps them running after launch. Its clients are a vet, an interior designer, a restaurant owner: people very good at their own trade, with no time to learn the technology.

We built the identity from the name: One becomes a circle, Click becomes a cursor, Away becomes an arch, three shapes cut from one circle. Around them sit five colours in fixed shares, Neue Montreal in Latin and Arabic, and a voice that names the hour saved, never the tool. The guide runs to 13 chapters, live on the web, and its logo, colour, icon and motion pages are built to be played with.

About

One Click Away builds websites, automations and AI employees for small and family-run businesses in the UAE, and keeps them running after launch. Its clients are a vet, an interior designer, a restaurant owner: people very good at their own trade, with no time to learn the technology.

We built the identity from the name: One becomes a circle, Click becomes a cursor, Away becomes an arch, three shapes cut from one circle. Around them sit five colours in fixed shares, Neue Montreal in Latin and Arabic, and a voice that names the hour saved, never the tool. The guide runs to 13 chapters, live on the web, and its logo, colour, icon and motion pages are built to be played with.

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A phone in a blue shirt pocket, its lock screen reading Booked: a site visit on Thursday at 9 am
A hand raising a phone whose lock screen shows the evening's orders
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Hands holding a tablet with a salon's day: 11 clients today
A gift card in its yellow box: the first tea is on us
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Results

Skip the tutorial.

OCA’s tagline, and the rule its guide keeps too. The last chapter holds every file a designer needs: the logos for every ground, the colours as CSS and JSON, the fonts, and the guide itself as a PDF.