Kardo

Kardo

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The KardoTV mark glows on a television in a dark living room while a family watches

About

Kardo is a Kurdish-first streaming service. It opens with an archive of the dramas, documentaries and programmes made for Kurdish television, and it is built for young Kurds, above all those growing up abroad, who already stream everything else they watch.

One channel among dozens, a few titles in someone else’s catalogue, a blurred upload on a site full of pop-ups. We built Kardo to look like the rest of its viewers’ screen: an emblem that rebuilds traditional motifs as screen pixels, where each cell holds a film and the films grow until they fill the frame. Night, Shade, Play and Sun carry it, with Clash Grotesk, Switzer, and Vazirmatn for every Sorani line.

About

Kardo is a Kurdish-first streaming service. It opens with an archive of the dramas, documentaries and programmes made for Kurdish television, and it is built for young Kurds, above all those growing up abroad, who already stream everything else they watch.

One channel among dozens, a few titles in someone else’s catalogue, a blurred upload on a site full of pop-ups. We built Kardo to look like the rest of its viewers’ screen: an emblem that rebuilds traditional motifs as screen pixels, where each cell holds a film and the films grow until they fill the frame. Night, Shade, Play and Sun carry it, with Clash Grotesk, Switzer, and Vazirmatn for every Sorani line.

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A cinema front at dusk under a Kardo sign reading Kurdish film night
A card reading A year of KardoTV pulled from its envelope beside a glass of tea
A tram carrying a Kardo advertisement passes through a city street
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A commuter on a rainy train holds a phone open on Kardo
Two Kardo collectible tags on a cord against deep red: Collect all ten
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Results

Kurdish, full screen.

Kardo’s tagline in three words, and the guide built to keep it: a Sorani type ladder of its own, so a Kurdish line is set as carefully as an English one, and every logo, colour, font and motion file ready to download.