Hannovæ

Hannovae is a quiet luxury apparel brand specializing in contemporary garments with Chinese-inspired design. Based in the UK, the brand focuses on intentional, high-quality pieces with an understated aesthetic.

We established a clear digital strategy aligned with Hannovae’s identity, ensuring every Instagram decision reinforced its premium positioning. The content direction focused on minimalist, sophisticated storytelling that highlights material quality and design integrity, supported by AI production for hyper-realistic assets at scale. Media buying on Instagram was managed with precision, using performance insights to reach high-value audiences and maintain efficient spend across campaigns.