Groovy Minx

Groovy Minx is a trailblazing lifestyle brand that champions unapologetic self-expression and innovative digital experiences. With a clear mission to fuse bold aesthetics with breakthrough technologies like Web3 and blockchain, Groovy Minx empowers creative, forward-thinking individuals to redefine what it means to be truly original.

We partnered with Groovy Minx to create a brand identity that’s as bold as it is playful. The new look combines vibrant energy with a tech-forward edge. We designed versatile logos, a striking palette of Ultra Pink, Tea Green, and Royal Blue, and standout typography. Every detail delivers on the brand’s promise of daring innovation and authentic self-expression.