du | Love It

du | Love It

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Dusk over a city skyline, a runner in silhouette behind a tall wire fence, with the white du logo.

About

Love It is a song about everything a young footballer puts up with, and why you would do it anyway.

The lyrics list what it costs: ice-cold showers, long training hours, 5 a.m. drills, a broken nose on a wet, windy Tuesday night. On screen, boys come off the pitch bloodied, limp on crutches and run alone in the dark. Then the word LOVE fills the frame. It was made for du Football Champions with LaLiga, and it ends on an offer: “It takes love to become a legend. And we’d love to make you one.” Ghazy did the creative and the treatment, and wrote the lyrics. He sang the demo too, though the film uses another singer. Good People produced it, with Maged Nassar directing.

About

Love It is a song about everything a young footballer puts up with, and why you would do it anyway.

The lyrics list what it costs: ice-cold showers, long training hours, 5 a.m. drills, a broken nose on a wet, windy Tuesday night. On screen, boys come off the pitch bloodied, limp on crutches and run alone in the dark. Then the word LOVE fills the frame. It was made for du Football Champions with LaLiga, and it ends on an offer: “It takes love to become a legend. And we’d love to make you one.” Ghazy did the creative and the treatment, and wrote the lyrics. He sang the demo too, though the film uses another singer. Good People produced it, with Maged Nassar directing.

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&That French Guy, the creative arm of iklipse
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